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Are you looking for your business tagline?



My tagline (Have Good Ripple Effect) came one one-night, while I stood at the bathroom door, watching my husband brush his teeth. It was a micro-moment where I just said, "I want the WHOLE world to Have Good Ripple Effect, and a few days later it dawned on me that it should be the whole basis for my business, it's what I believe in.

I recently met with a new friend who is working on branding for their business and he shared that he doesn't have his tagline yet and that he avoids social media because of it.


My response was that your tagline, is somewhere tucked inside of the things that you say "in-passing".....it's the things you mention often and truly believe in. It’s a phrase that feels very routine (to you), which is why it's so hard to pick out.


My tagline (Have Good Ripple Effect) came one one-night, while I stood at the bathroom door, watching my husband brush his teeth. It was a micro-moment where I just said, "I want the WHOLE world to Have Good Ripple Effect, and a few days later it dawned on me that it should be the whole basis for my business, it's what I believe in.


Whether you are looking to find your business tagline or you are a leader who is creating a vision for your team, look in the "in-passing" moments....the phrase will be starring you in the face.




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